00 / Index

FOUNDER-LED STUDIO — BASED IN WYOMING · WORKING WORLDWIDE

The Good People Studio

The Good People Studio

Built for growth.
Engineered for scale.

Built for growth.
Engineered for scale.

Built for growth.
Engineered for scale.

A founder-led studio born inside Framer’s founding Customer Success team. I partner with operators, marketers, and product teams to design, build, optimize, and scale enterprise-grade websites — from design systems and CMS architecture to search, integrations, performance, and long-term support, engineered as one connected world.

A founder-led studio born inside Framer’s founding Customer Success team. I partner with operators, marketers, and product teams to design, build, optimize, and scale enterprise-grade websites — from design systems and CMS architecture to search, integrations, performance, and long-term support, engineered as one connected world.

I watch the wall. Always.

Location

U.S — Worldwide

Origin

Framer Customer Success

Index

00 — 06 · Live

Status

Hiring for Q4

Trusted by

Selected partners

01 / The System

Operating Principle

Not a list of services. A grid of systems.

Not a list of services. A grid of systems.

Not a list of services. A grid of systems.

A website is infrastructure, not decoration. We build the kind that performs under pressure and scales without being rebuilt — six connected layers operating as one system.

A website is infrastructure, not decoration. We build the kind that performs under pressure and scales without being rebuilt — six connected layers operating as one system.

On call. On the wall. On your side.

You judge a website in fifty milliseconds. What earns that judgment is fifty thousand decisions you will never see.

02 / Architecture Layer

The Connected Ecosystem

Every layer is a node in one connected architecture.

Every layer is a node in one connected architecture.

Every layer is a node in one connected architecture.

Collections, components, search and integrations don’t live in isolation. They’re wired together so the whole system scales, performs, and stays maintainable for years.

Collections, components, search and integrations don’t live in isolation. They’re wired together so the whole system scales, performs, and stays maintainable for years.

CMS → Components → SEO → Integrations → Performance → Support

L01

Design Systems

Clean component systems and token foundations — one source of truth, changed once, reflected everywhere.

atomic · consistent

L02

CMS Architecture

Content modeled like a database. Relational collections built to scale to thousands of items without strain.

structured · queryable

L03

SEO

Indexed, ranked retrieval so visitors reach the right page before they finish typing.

indexed · instant

L04

Integrations

Third-party systems and services wired in cleanly, as part of the architecture — never bolted on.

connected · wired

L05

Performance

Core Web Vitals, asset discipline and render budgets tuned until pages feel instant under load.

98 lighthouse

L06

Enterprise Support

Embedded, senior partnership that evolves the ecosystem over years, not weeks.

24/7 · embedded

03 / Evidence Layer

Wall of Proof

Proof, from the people who run the systems.

Proof, from the people who run the systems.

Proof, from the people who run the systems.

Enterprise teams, fintechs and education platforms — the references behind the work, connected to the names that trust it.

C01

Planhat

Customer Platform

C02

Fourthline

Identity / KYC

C03

The Power MBA

Education

C04

Smile2Impress

Healthtech

C05

Aviso

SaaS

C06

StaySafeOnline

Security

“Hands down the best web expert I’ve ever worked with — incredibly swift, deeply knowledgeable, and a genuine creative problem-solver.”

“Hands down the best web expert I’ve ever worked with — incredibly swift, deeply knowledgeable, and a genuine creative problem-solver.”

“Hands down the best web expert I’ve ever worked with — incredibly swift, deeply knowledgeable, and a genuine creative problem-solver.”

Shaked Ginott — Planhat

Lead Web Designer

“She always went the extra mile and made us feel confident we were in good hands throughout the whole journey.”

Ljiljana Ilovača — Fourthline

“She helped us immensely with everything — from the simplest things to genuinely complex issues.”

Franco Brutti — The Power MBA

“Highly responsive and patient. Over a year of work, she resolved every issue quickly and professionally.”

Stanislav Rechkovich — Smile2Impress

“Instrumental in our move to Framer. We launched high-quality pages faster than we expected.”

Arun Sharma — Aviso

“A deep understanding of Framer — she solved complex challenges with confidence and clarity.”

Arturo Morales — StaySafeOnline

Full references available on request.

04 / Featured Work

Case Study — SaaS / Customer Platform · 2026

Planhat

Planhat

Planhat

How we re-architected a 2,000-item CMS and made a global enterprise marketing site feel instant again.

How we re-architected a 2,000-item CMS and made a global enterprise marketing site feel instant again.

Role

Framer Architecture & Optimization

Timeline

14 weeks, fully embedded, ongoing

Scope

CMS · Performance · Design System

2,000+

2,000+

CMS items architected, structured & managed in one living system.

40%

40%

Faster page loads after optimization and CMS restructuring.

Zero

Zero

Downtime at launch — re-engineered without interruption.

Planhat had outgrown its own website. A marketing site that started lean had ballooned into thousands of CMS entries — case studies, changelog notes, integrations, docs — each one adding weight the team could feel but couldn’t pin down.

The brief was deceptively simple: keep everything editable, keep it on Framer, and make it fast. We mapped how content actually flowed — what was queried, what was duplicated, where structure worked against itself. The fix wasn’t a redesign. It was a re-architecture.

05 / Ongoing

Current & upcoming

Framer Development

Slate Teams

Slate Teams

In Progress

Designing and building the Framer ecosystem for Slate Teams — systems, components, and a production-ready site.

Partnership

Howard Hanna × TopWater

Howard Hanna × TopWater

In Progress

A new partnership in the works. More to share soon.

08 / Engagements

Founder-led partnerships

Ways to work together.

Ways to work together.

Ongoing, founder-led engagements that become an extension of your team — plus fixed-scope project work when you need it.

Engagements

Growth Engagement

From $1,500 / mo

Embedded Engagement

From $3,000 / mo

Enterprise Partnership

Custom — from $18,000 / yr

Project Work

Simple Migration

$2,500

Growth Migration

$5,000

Advanced Migration

$12,000

Growth Audit

$2,000

Advanced Audit

$4,500

Not sure which fits? We’ll scope a custom engagement around your system.

06 / Availability — 07 / Contact

Open Channel

One founder, fully embedded. I take on a small number of partners each quarter, so every system gets the attention it deserves.

Let’s build your system.

Let’s build your system.

© 2026 The Good People Studio LLC · Wyoming, USA · Worldwide